Badoo was born over a decade ago, and its community now spans over 500 million people worldwide. Such a significant number of users represents a diverse range of backgrounds, experiences, and perspectives.

 

BA7 developed and executed two promotion projects for Badoo on Instagram and TikTok in Brazil, Mexico, and Chile. Our strategy reflected the brand's values, strengthened its positioning, and achieved impressive results.

 

KPIs: awareness and app downloads.

22

CREATORS

3M

IMPRESSIONS

86K

ENGAGEMENTS

20M

AUDIENCE