welcome to the era of
CREATORS
Content creators are gaining more prominence in the digital world. They specialize in creating and sharing original content on social media. As a result, an increasing number of people follow these creators, making them more relevant and building a trusting relationship with their audience.
This closeness gives them greater influence over their followers' behavior, decisions, and consumption patterns.
DIVERSITY
in Practice
Content creators impact public perception of your brand. Beyond credibility, they excel at enhancing representation for various social groups. The creator economy is vital for promoting diversity and inclusion, constantly challenging beauty and behavior standards.
A marketing strategy involving creators will give the public a fresh perspective on your brand, adding immense value. A study by Meta found that 69% of people prefer buying from brands that promote diverse individuals. This shows that diversity in campaigns benefits the market, society, and your company's results. The creator economy is the first step in this direction.
Source:
Study on Diversity and Inclusion – LGBTQIA+ Pride: a quantitative study commissioned by Meta and conducted by Offerwise in December 2022.