Grindr is the world’s largest app for gay, bi, trans, and queer people and, in Brazil, the brand has been expanding its cultural presence and building community with a focus on connection, safety, and relevance.
BA7 began its partnership with Grindr in 2024, structuring a creator strategy to strengthen brand awareness and cultural presence in the country. In 2025, we evolved the work with the launch of Brazil’s official Instagram profile and an always-on approach that combined creator management, social media management, and activations around key moments for the community.
Beyond Brazil, BA7 is also one of the teams responsible for managing creators for Grindr LATAM, ensuring regional consistency, scale, and efficiency across deliverables.
Key 2025 initiatives
February – Launch of @grindr.bra in Brazil
Official debut of the profile during “Será Que Abre?”, in Rio de Janeiro, with Pabllo Vittar, connecting the brand to Carnival and generating high visibility from day one. One year after launch, the page has over 50k followers and an average of 1.8M monthly views.
May – Activation at the Lady Gaga concert (Rio de Janeiro)
A special activation that reinforced Grindr’s presence at one of the year’s biggest music and pop culture events, with planes flying branded banners along the waterfront and fueling conversation on social media.
June – São Paulo LGBTQIA+ Pride Parade
Participation with initiatives focused on visibility, inclusion, and connection with the community: a dedicated team on-site, distribution of materials, and encouragement for engagement with the profile.
November – Presence at Rio de Janeiro LGBTQ+ Pride Parade
We brought a trio elétrico (sound truck) to Rio Pride, led by Daniela Mercury, reinforcing the importance of an active brand presence at major community events.
The initiative went beyond visibility: we turned the space into a platform for awareness, connecting celebration with responsibility. Our goal was to reinforce the importance of safety—inside and outside the app—showing that connection, pride, and care can go hand in hand.
July – Connection with pop culture & entertainment
(Drag Race Brasil)
Support around the show’s return and activation of conversations about representation and diversity, increasing cultural relevance and digital engagement.
December – Grindr Unwrapped
One of the year’s top engagement moments, turning user data, fun facts, and habits into social content that drove identification, sharing, and organic conversations.
Result
An always-on operation that built presence, community, and cultural relevance—connecting Grindr to real moments of celebration, affection, and representation, with creators and content as the engine of growth.
KPIs: awareness, engagement, education/awareness-building, and community growth.
96
CREATORS
+11M
IMPRESSIONS
+600K
ENGAGEMENTS
+5,6M
AUDIENCE
263
DELIVERIES
+20K
CLICKS / VISITS
Prequel
Prequel is a photo and video editing app that allows advanced editing directly on mobile devices. Users have the ability to customize brightness, adjust colors, apply exclusive filters, and add effects. Additionally, Prequel features options to add music, animated intros, stickers, and more!
BA7 executed an "always on" influencer campaign across Instagram, TikTok, and YouTube, placing Brazil as the top-ranked country globally in downloads for 6 consecutive months.
KPIs: awareness and downloads.
219
CREATORS
39M
IMPRESSIONS
312K
ENGAGEMENTS
131M
AUDIENCE
225
DELIVERIES
98K
CLICKS
Sunless is a line of sunscreens from the company Farmax. The brand arrived on the market in 2005, with the aim of offering several products for all body types, in the most diverse situations.
BA7 developed and executed the project with nano and micro influencers on Instagram to complement the main campaign and exceeded estimated results by more than 40%.
KPIs: awareness and traffic.
07
CREATORS
619k
IMPRESSIONS
11K
ENGAGEMENTS
593k
AUDIENCE
130
DELIVERIES
1.8K
CLICKS
Bumble is more than an app, it’s a movement. It encourages values like integrity, kindness, trust, and respect throughout all stages of a relationship, both online and offline.
BA7 is a partner of Bumble in Brazil and with an always on campaign on Instagram it has been building the brand's positioning and increasing the number of users on the platform.
KPIs: awareness and downloads.
125
CREATORS
12M
IMPRESSIONS
222K
ENGAGEMENTS
80M
AUDIENCE
560
DELIVERIES
49K
CLICKS
Badoo was born over a decade ago, and its community now spans over 500 million people worldwide. Such a significant number of users represents a diverse range of backgrounds, experiences, and perspectives.
BA7 developed and executed two promotion projects for Badoo on Instagram and TikTok in Brazil, Mexico, and Chile. Our strategy reflected the brand's values, strengthened its positioning, and achieved impressive results.
KPIs: awareness and app downloads.
22
CREATORS
3M
IMPRESSIONS
86K
ENGAGEMENTS
20M
AUDIENCE
110
DELIVERIES
19K
CLICKS